The Wall Street Journal reports that the fashion industry is moving their ad dollars to digital media. This may not seem like a big deal at first, but if you are familiar with the symbiotic relationship between fashion magazines and the designers or if you have watched the movie “The Devil Wears Prada” then it may become a little clearer as to why this matters.
The fashion industry that has been guided by magazine editors and fashion directors, will now be left to social media ads, digital magazines and fashion bloggers.
Why are these ads more effective? When you take a deeper look you will find instant gratification. In the words of Veruca Salt in Willy Wonka & the Chocolate Factory, “I want it now”.
We can have almost anything in an instant, feeding our impulsive desires. Psychology Today, explains that this may be one reason for obesity.
Even with all that we can demand instantaneously, nature stands firm. Science tries to find ways to manipulate and alter, but ask a couple that has endured months of fertility drugs and you will see nature in control.
What is it that you want instantly? Why? What was the last thing you wanted that you waited for? Did it mean more or less than something given instantly?
The print ads in fashion magazines like Vogue and Harper’s Bazaar are works of tangible art at the nearest salon & spa. Flip and dream while you wait will now be replaced with swipe and scroll while you wait.